Define the problem
Choose the best solution
Wireframe and develop concept
Build a prototype
Test and redesign
Paper + Sharpie
SPECIFYING REQUIREMENTS & STREAMLINING DESIGN PROCESS
InDesign template creation (for all corporate communications)
Designed modular InDesign templates for corporate communications of a large architectural office, including templates for: development permit books, rezoning books, RFP responses, marketing packages and more, therefore enabling numerous staff to participate in the production process while elevating quality of brand, and keeping it consistent
WIREFRAMING & CONCEPT DEVELOPMENT
Newsletter Design (with A/B testing)
Performed market research, wireframed and conceptualized/designed responsive newsletter layouts for an interior design studio, aimed at commercial leasing agents, including alternative layouts for A/B testing
DIGITAL DEVELOPMENT STRATEGY
Project Roadmap (Website Redesign)
To communicate complex ideas to corporate stakeholders quickly and efficiently, I created a Project Roadmap with viable options, recommended plan of action, itemized budget and timeline. This process helped the board of directors make an informed decision, and get their buy-in for an in-house solution.
Brand Positioning & Audit
Performed a full brand positioning assessment and audited current asset library, performing inventory and establishing an itemized to-do list of tasks the production team to follow.
Landing Pages – Content Strategy
Performed market research, compiled data and identified key strategies and trends for 6 (B2B) industry-specific landing pages. Simultaneously, wireframed, designed and developed landing page templates with corresponding sections, establishing a clear content strategy.