Process

I am passionate about value-driven brands, and work to discover simple solutions to complex challenges.

my work

DESIGN THINKING

Define the problem
Research
Specify requirements
Brainstorm ideas
Choose the best solution
Wireframe and develop concept
Build a prototype
Test and redesign

FAVOURITE TOOLS

Paper + Sharpie
InDesign
Sketch
WordPress

SPECIFYING REQUIREMENTS & STREAMLINING DESIGN PROCESS

InDesign template creation (for all corporate communications)

Designed modular InDesign templates for corporate communications of a large architectural office, including templates for: development permit books, rezoning books, RFP responses, marketing packages and more, therefore enabling numerous staff to participate in the production process while elevating quality of brand, and keeping it consistent

WIREFRAMING & CONCEPT DEVELOPMENT

 Newsletter Design (with A/B testing)

Performed market research, wireframed and conceptualized/designed responsive newsletter layouts for an interior design studio, aimed at commercial leasing agents, including alternative layouts for A/B testing

DIGITAL DEVELOPMENT STRATEGY

 Project Roadmap (Website Redesign)

To communicate complex ideas to corporate stakeholders quickly and efficiently, I created a Project Roadmap with viable options, recommended plan of action, itemized budget and timeline.  This process helped the board of directors make an informed decision, and get their buy-in for an in-house solution.

BRAND STRATEGY

 Brand Positioning & Audit

Performed a full brand positioning assessment and audited current asset library, performing inventory and establishing an itemized to-do list of tasks the production team to follow.