processSimplify. Persuade. Delight.
Building a narrative/ storytelling
Establishing creative direction
Visual design + photography
Web design + digital marketing
Project planning + strategy
Establishing timelines + milestones
Managing a design team
Articulating design decisions
Reporting to stakeholders
Paper + Sharpie
Adobe CC (PS, AI, ID)
SPECIFYING REQUIREMENTS + STREAMLINING DESIGN PROCESS
InDesign template creation (for all corporate communications)
Designed modular InDesign templates for corporate communications of a large architectural office, including templates for: development permit books, rezoning books, RFP responses, marketing packages and more, therefore enabling numerous staff to participate in the production process while elevating quality of brand, and keeping it consistent.
WIREFRAMING + CONCEPT DEVELOPMENT
Newsletter Design (with A/B testing)
Performed market research, wireframed and conceptualized/designed responsive newsletter layouts for an interior design studio, aimed at commercial leasing agents, including alternative layouts for A/B testing.
DIGITAL DEVELOPMENT STRATEGY
Project Roadmap (Website Redesign)
To communicate complex ideas to corporate stakeholders quickly and efficiently, I created a Project Roadmap with viable options, recommended plan of action, itemized budget and timeline. This process helped the board of directors make an informed decision, and get their buy-in for an in-house solution.
Brand Positioning + Audit
Performed a full brand positioning assessment and audited current asset library, performing inventory and establishing an itemized to-do list of tasks the production team to follow.
Landing Pages + Content Strategy
Performed market research, compiled data and identified key strategies and trends for 6 (B2B) industry-specific landing pages. Simultaneously, wireframed, designed and developed landing page templates with corresponding sections, establishing a clear content strategy.
CONTENT DEVELOPMENT & STRATEGY
Created wireframes used early in the development process to establish the basic structure of pages before visual design and content is added, defining the information hierarchy of design.
ART DIRECTION + MARKETING STRATEGY
Social Media Strategy
Developed keyword/hashtag strategy and posting calendar for Instagram, calibrating an authentic and attractive visual direction that is representative of everyday office life: a combination of corporate, design, staff/studio and whimsical tendencies this architectural firm stands for.