Vancouver Lookout is one of Vancouver’s tallest structures, and a prominent landmark on the city’s skyline. It also serves as a tourist attraction with the Top of Vancouver Revolving Restaurant, offering a physically unobstructed view of the city.
They approached the agency with the goal of creating a modern, inviting digital experience, to attract the increasing number of tourists in B.C., as their current website is quite outdated and does not match their current “physical” branding (which was done by another agency previously). Main challenge was to bring together the old, the new, and the functional.
Our design services included providing concept mockups for the new website, using new (cartoon) graphical elements that currently appear on their new merchandise, while staying true to the essence of the Vancouver Lookout and its legacy.