JJ Plumbing is a plumbing & heating company, servicing the greater Vancouver area. The playful (illustrated) brand identity was developed to appeal to stay-at-home mothers with children, who are JJ’s most frequent clients.
JJ’s rebrand included a website redesign with a focus on improving the user interface & flow, as well as developing creative such as:
- campaigns & ads
- business collateral
- stand-up banners
- JJ’s official van wrap
Goal of developing new creative was to communicate expertise & create a sense of trust while keeping things lighthearted.